8-WEEK 1:1 COACHING · CORPORATE PROFESSIONALS

LOSE 20 LBS

IN 8 WEEKS

WITHOUT 5AMS

Every other program assumed you had two spare hours and a slow week. This one is built around 60-hour weeks, client dinners and airport food — because that was my week too.

15 minutes · free · nothing sold on the call

Dessie, founder of Dessie Rebuilt

20 lbs

THE TARGET WE PLAN FOR

8

WEEKS, THEN YOU RUN IT

3.5h

WEEKLY TIME ASKED

1:1

NO GROUP COHORTS

20 lbs

THE TARGET WE PLAN FOR

8

WEEKS, THEN YOU RUN IT

3.5h

WEEKLY TIME ASKED

1:1

NO GROUP COHORTS

Desmond before, March 2017
Desmond now, April 2026

THE FIRST CASE STUDY IS MINE

I did the 60-hour weeks too

For 15 years I worked as a designer and manager in Architecture & Interior Design: 60-hour weeks, back-to-back meetings, dinners on the company card, and countless late nights. By 2017, I weighed 235 lbs; I was tired by 3pm, easily out of breath on stairs, and I was constantly avoiding photos. I tried what everyone tries: the 5am bootcamps, meal-prep Sundays, a keto phase, you name it. Everyone of them worked for a few weeks, until a deadline or a work trip broke the routine and I was back to zero. 

Discipline mattered, but what finally worked was building the plan around my calendar instead of fighting it: a protein floor I could hit at any restaurant, a daily walking target, and one training slot I protected like a client meeting. I lost 70 lbs in 6 months and have kept it off for 8 years. It didn’t come from a textbook or a certificate. It came from years of making it work through the busiest stretch of my career. That's what I now hand to clients.

WHERE IT COMES FROM

Lived experience, not a textbook

WHO IT'S FOR

Desk-bound schedules, 30s–50s

THE METHOD

What the 8 weeks actually look like

Four phases · weekly 1:1 call · daily check-in by text

WEEKS 1-2 · AUDIT

Nothing changes yet

We log your real week — meetings, travel, sleep, what you actually eat. No restrictions in this phase.

WEEKS 3-4 · ANCHORS

Three fixed rules

Protein floor, a walking target, and one non-negotiable training slot that survives a bad week.

WEEKS 5-6 · LOAD

Push what works

Training gets harder, food gets tighter, and we stress-test the plan against travel and dinners.

WEEKS 7-8 · HAND OVER

You run it, I'm on call

You drive the week without me checking in. We fix what wobbles and write down your maintenance rules.

WEEKS 1-2 · AUDIT

Nothing changes yet

We log your real week — meetings, travel, sleep, what you actually eat. No restrictions in this phase.

WEEKS 3-4 · ANCHORS

Three fixed rules

Protein floor, a walking target, and one

non-negotiable training slot that survives a bad week.

WEEKS 5-6 · LOAD

Push what works

Training gets harder, food gets tighter, and we stress-test the plan against travel and dinners.

WEEKS 7-8 · HAND OVER

You run it, I'm on call

You drive the week without me checking in. We fix what wobbles and write down your maintenance rules.

A REAL WEEK

Including the 6am flight and the client dinner

3.5 hours of training, spread thin on purpose

day

what's in the way

the plan says

Monday

Back-to-backs from 8:30, no gap before 7pm

40-minute lift before the first call. Protein-first lunch ordered in advance.

Monday

In the way: Back-to-backs from 8:30, no gap before 7pm

Plan: 40-minute lift before the first call. Protein-first lunch ordered in advance.

Tuesday

Client dinner, someone else picks the restaurant.

Eat the dinner. Use the restaurant playbook: order first, two drinks max, walk home.

Tuesday

In the way: Client dinner, someone else picks the restaurant.

Plan: Eat the dinner. Use the restaurant playbook: order first, two drinks max, walk home.

Wednesday

Nothing in the way.

The hard session of the week. 45 minutes, three lifts, logged.

Wednesday

In the way: Nothing.

Plan: The hard session of the week. 45 minutes, three lifts, logged.

Thursday

6am flight, airport food, hotel gym you have not seen.

Travel day rules: two packed meals, 8,000 steps in the terminal, no training.

Thursday

In the way: 6am flight, airport food, hotel gym you have not seen.

Plan: Travel day rules: two packed meals, 8,000 steps in the terminal, no training.

Friday

Tired, and the week wants to end at the bar.

Short session or a long walk, your call. Weekly 1:1 call with me at 4pm.

Friday

In the way: Tired, and the week wants to end at the bar.

Plan: Short session or a long walk, your call. Weekly 1:1 call with me at 4pm.

what this is not

  • No 5am gym rule

  • No Sunday meal prep marathon

  • No shakes, no supplements to buy

  • No food you have to eat alone

  • No group chat of forty strangers

what it is

  • Three rules that fit your actual calendar

  • A weekly 1:1 call with me, not a portal

  • Restaurant and airport playbooks

  • A written plan you keep after week 8

  • Someone who has been in your seat

BOOK A CLARITY CALL

Pick a slot this week

15 min · Central time · video call

founding clients

5 FOUNDING SPOTS

I'm taking my first five clients at a founding rate. In exchange I ask for weekly photos, honest feedback, and a written testimonial at week 8, whatever the number says.

Founding rate and payment options are covered on your consultation call, after the clarity call.

Spots left: 5 of 5

questions people ask first

Are you certified?

No. Everything I coach comes from years of doing it in the same job you have, not from a course. If you want a clinician, I will tell you that on the call.

Is 20 lbs in 8 weeks realistic for me?

For some people, yes. On the clarity call I will tell you honestly what your starting point makes likely.

How much time does it need?

About three and a half hours a week of training, plus ten minutes a day of logging.

I travel constantly. Does that break it?

No. Travel weeks have their own rules. That is the part most programs skip.

What if I have an injury or take medication?

Tell me on the call. If it needs a doctor rather than a coach, I will say so.

How much does it cost?

It depends on the plan that fits you, so I go through the investment and payment options on your consultation call (after the clarity call). Founding clients get a reduced rate.

What happens after week 8?

You keep the written plan and run it yourself. Some people carry on with monthly check-ins; there is no lock-in.

EIGHT WEEKS FROM NOW, SOMETHING IS DIFFERENT.

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